Analysis of Mc Donald’s Operations

Mac Donas Case Study McDonalds Is one of the best-known brands worldwide and Its core business being basically fast-food it specializes in burgers (Big Mac) and fries. plot of ground other restaurants stick to their conventional menu will rarely innovate, McDonalds on the other hand has been able to adapt to the local demand in a global environment by catering their menu to the local taste. This continuous product innovation & improvement based on detailed market look into has helped keeping the brand ahead of Its competitors and contributed to further erect the existing reputation f the brand.In order to have this competitive edge. McDonalds has taken some key measures to bring in a few along the years, namely Aggressive market research to continuously adapt to the changing needs and tastes of its customer, for e. G. Seeking more food form and gradually shifting towards healthier eating. Value added services to adapt to peoples busy lives with great focus on convenience. More c hoice and better pricing scheme to ensure excellent value for money for e. G. Extra value meals and combination of menus Process standardization and attention to details to ensure product quality In each and both outlets.Mac Donas business model has been built on a specific target population (working people, teenagers), I. E. Those in need for fast and inexpensive menu. nowadays with consumers becoming more health focus, Mac Donas asset could be turned into liability as Mac Donas would be the last based on low-calorie-low-cholesterol menu. outline of Mac Donas Operations By Ayatollah-Shaffer McDonalds is one of the best-known brands worldwide and its core business being basically fast-food it specializes in burgers (Big Mac) and fries.While other ahead of its competitors and contributed to further enhance the existing reputation of the brand. In order to have this competitive edge, McDonalds has taken some key ensure product quality in each and every outlets. A number of key dec isions and food items to respond quickly to the fluctuating demands.