Friday, May 31, 2019

AES Corp Essay -- essays research papers

StrategyAES distinguishes itself through and through developing new products and applications at a low cost. It is committed to social responsibility and empowering its employees through its four main principles which include integrity, fairness, social responsibility and fun. It is different from other corporations because AES is focused on retaining its core values and culture as the corporation expands in size. The companys sources of sustainable rivalrous advantage include technical leadership through its innovative research and development team and its worldwide net of distributors and strategic partners. AES is committed to penetrating international markets, specific tout ensembley in developing or emerging economies, and constantly improving on product development. The case states that AES believes their competitive advantage is a result of its agility or speed and its ability to commit to corporate equity and to arrange complex financial transactions. StructureAES is oper ate in a network structure. In this structure, employees form groups to solve problems and achieve common objectives. Employees may volunteer for task forces, without any formal credentials, because they are kindle in a particular subject or want to set effective company policies. Although employees are not given a formal life path at AES, they are given latitude to move up the career ladder within the company to other positions.The organization has five graded levels, consisting of a set of divisional/regional managers, and three additional levels that exist in the plant. The plant organization consists of three levels the plant manager, the seven area superintendents, and the former line people. The two cofounders decided to avoid creating bureaucratic organizations resembling the government because of their bad experiences working for the government. As a result, the structure of AES is highly decentralized. This every(prenominal)ows managers and employees to both take self -control of their roles and have input on the success of the company. It also allows individuals to develop leadership skills for potential promotions. This flat management structure encourages high employee involvement in all decision-making opportunities. SystemsThe case revealed that AES uses four measures of performance shared values, plant operations, assets and sales backlog. Shared values is described as how f... ...n address how to review the manual and make changes if necessary. Finally, the members of the HR manual task force should be adequately compensated for the time and effort they put into the project in addition to their regular job duties. A monetary bonus or compensatory day off will be required to reward them for their hard work and diligence. The next step for AES is to establish a human resource information management (HRIM) system. A HRIM system will allow employees to access information contained in the HR manual through a company intranet. A HRIM system cou ld also help AES employees track their training and development, look for courses to take, search for job openings or cross training opportunities throughout the company, and excavate benefit information. As AES plants become more geographically dispersed, a HRIM system will help to communicate the companys values and strategy to all employees. References1.Organizational Alignment The 7-S Model, Harvard Business School, November 19, 19962.Human Resources At The AES Corporation The Case Of The Missing Department, Graduate School of Business Stanford University, February 1997 Mgt 7640 Course pack3. www.aes.com

Thursday, May 30, 2019

American Fashion returns to the classics :: essays research papers

American personal manner returns to the classics 4th March 2005 Preppy, the classic American fashion that defined the 1980s, has be issue forth the look for spring 2005. Trend-right dressing will include turned-up collars, argyle socks, layered polos...and, of course, penny loafers. Bass introduced the first penny loafer in 1936, naming it the "Weejun" after its Norwegian origin. The style quickly became an American classic. Penny loafers evolved into a symbol of "cool" in the 1950s and 60s, and celebrities like James Dean and Steve McQueen were sight wearing them. They were again elevated to a must-have in the 1980s, worn with whiten socks, during a resurgence of the preppy trend. Now that classic American style is again at the forefront of fashion, Bass has reintroduced its iconic Weejuns, with a modern twist. Instead of classic brown, the womens version now comes in a choice of pink, white or caustic lime green For men, Bass squared the toe for a dressier appr oach. The trend, sometimes called "preppy," is driven by a general agreement that people are tired of " stigma" looks. Instead, they are turning to the clean, crisp fashion of Polo shirts, slacks and pleated skirts - all of which are loafer-friendly. Springs updated color palette of pink mixed with green and turquoise paired with white gives this classic style a fresh, modern appeal. Many high-end designers are capitalizing on this trend with their own versions of the penny loafer. Consistent with its heritage, authentic Bass penny loafers come with a realistic price tag - about $60 for womens and about $90 for mens. Bass penny loafers for both men and women are available at BassShoes.com and Famous Footwear. While they come in an array of pastels for women, the classic browns, burgundy and black remain the colors for men. Brown Shoe is a $1.9 billion footwear federation with worldwide operations. The Company operates the 900-store Famous Footwear chain, which sells brand name shoes for the family. It also operates 400 Naturalizer stores in the U.S. and Canada that sell the Naturalizer brand of shoes and accessories. Brown Shoe, finished its Wholesale divisions, owns and markets leading footwear brands including Naturalizer, LifeStride, Connie and Buster Brown it also markets licensed brands including Dr.

The Story of Richard Rodriguez Essays -- Immigration

Becoming an American requires adjustment to the English language and interacting with different people. In the essay Aria A Memoir of a Bilingual Childhood, Richard Rodriguez illustrates the distinctions between soulfulness and neighborly individualism as a Mexican immigrant. He explains individual identity through the process of considering himself as an American citizen. Rodriguez also acknowledges the necessity of assimilating into the American culture and the consequences that follow.Rodriguez describes individual identity through the process of allowing himself to become a member of American society. As a child, Rodriguez did not consider himself an American, but he quickly realized he could not achieve individuality until he accepted himself as a citizen. Rodriguez states, In public, by contrast, full individuality is achieved, paradoxically, by those who are able to consider themselves members of the crowd (283). Rodriguez explains that to gain complete individual identity, a person must consider him or herself as part of the group or society. Because Rodriguez cannot consider himself as a citizen, he cannot appreciate the value and traits of other people within his community. Therefore, Rodriguez will not view other peoples perspectives to acquire more knowledge about the society virtually him or seek out who he is to become a unique individual. Another example of how Rodriguez illustrates individuality by becoming a member of the American society occurs when he is able to seek the tools needed to speak English. Rodriguez writes, Only when I was able to think of myself as an American, no longer an Alien in gringo society, could I seek the rights and opportunities necessary for full public individuality (284). When Rodriguez ... ...izes that it will not be easy to hear his intimate family voices (284). Rodriguez explains the consequences of assimilation through social identity. Rodriguez acknowledges individuality by regarding himself as an American citizen. He also acknowledges social identity by viewing how he and his parents go through a unwieldy time learning English to communicate within their neighborhood. In addition, Rodriguez notices social identity when he is finally confident to speak the English language. In the end, the struggles Rodriguez experiences mend adjusting to the American society only make him a stronger and triumphant individual.Work CitedRodriguez, Richard. Aria A Memoir of a Bilingual Childhood. The Arlington Reader Contexts and Connections. Ed. Lynn Z. Bloom And Louise Z. Smith. 3rd ed. capital of Massachusetts Bedford/ St. Martins, 2011. 275-84. Print.

Wednesday, May 29, 2019

Tim Leary Essay -- essays research papers

Timothy Leary, also known as Uncle Tim, The messiah of LSD, and The most dangerous man in America, was born(p) on October 22, 1920, in Springfield, Massachusetts. He went to a public proud school where he discovered girls and the ability to attract attention from those in authority. After high school he attended Jesuit College Holy Cross, but Tim wasnt satisfied with Holy Cross, so he took a test to get into western United States Point. He got very high marks and was accepted. Timothy was very enthused and proud to be at West Point. However, his enthusiasm faded when he realized that he was being trained not to think, but to follow. One day, on a return trip from a football game, Timothy was invited to drink with a hardly a(prenominal) of the upper classmen who brought some bottles of whiskey. The illicit event was unfortunately discovered the next day, and the Cadet Honor Committee punished Tim by inflicting a kind of sole(a) confinement everyone was forbidden to speak a word to him. A date was set for a court-martial. Timothy was aquitted in less than two minutes, which caused the disgruntled and ungratified Committee to maintain the silence punishment. Leary had to endure nine months of being ignored. When he became a sophomore, some of the cadet officers whom where not on the Honor Committee approached Tim to gabble about the situation. They informed him that the whole business was causing morale problems. They wanted to make a deal for Tims departure. He said that he would leave Westpoint if the prize committee would read a statement in the mess hall proclaiming his innocence. They returned two days later with an approval. Tim went back internal and applied to more colleges. He was accepted to the University of Alabama where he became a psychology major. Shortly after, Tim was expelled for sleeping over at the girls dormitory. He was an A student. When he was kicked out of college he was direct to basic training in artillery at Fort Eustis Virgini a. The army needed psychologists, and since Tim had already started the major they let him finish his degree in the service. He was going to be stationed on an infantry boat in the south pacific. Luckily, his old friend from the University of Alabama was now the chief psychologist at the army infirmary in Pennsylvania. He managed to get Tim a transfer to his hospital.&9In 1944, while training as a clinical psychologist in Pennsylvania, ... ...dia extravaganzas with dwell video and music. His books became graphic novels that were the products of desktop publishing and most profoundly his interests became focused towards the rise of the World Wide Web. Tim realized that this was what he was waiting for, a rate where you can create and interact with your own worlds. Soon, Tim devoted his entire efforts to making his web site, http//leary.com, his home for his archives, ideas and his fans. After he learned he had inoperable prostate cancer in January of 1995, he embraced the dyin g experience as one of the greatest journeys of all time. He refused to become morbid and depressed over his situation. He was often entertaining guests and could often be seen at a number of events in the city in his formula one wheel chair. A home in cyberspace that can live on forever was one of Tims last wishes. Timothy Leary was many things to many people, and he resisted most attempts to categorize himself. He often said at these times, "you get the Timothy Leary that you deserve." Overall it is accurate to call him a philosopher and a scientist, whose underlying motivations were human communication and understanding the mind.

Griffins Egg: Gunther :: essays research papers

Griffins Egg GuntherGriffins Egg is a story about Gunther, a art object who lives on the moon. Andhis adventures,as he gets into all kinds of situatutions. He, along with manyothers, have inhabited the moon because Earth is engauged in a fullthermonuclier war. The dangers of the moon however, also get by along. Solarflares, dangerous golems, CMP chips, and many more dangers await Gunther on themoon.As gunther is delivering some fuel rods to the G5 Assembly Plant, aSurface Warning is broadcast, this is high levels of radiotherapy caused by a solarflare. He is 30 minutes away from the nearest shelter, and the advisory is for20 minutes. He finds a way to progress a rig to sit under the truck, so he would beshielded from the radiation. He also uses his robot, Siegfried, to control themovement of the truck while he is travel under it, on his way to the plant.When he finally made it so the plant, he went inside to find it filledwith thick, smoke-like mist. His light only distorts the images, so he turns itoff and gets used to the dark room. When his eyes finally got adjusted, it wasjust in time, because just then a big metal puncher came by and punched a holein the ground right next to him. He stumbled away, only to find that the robotwas following him. He ran into the shelter and closed the door, sealing therobot outside of the shelter. The shelter was s small room, just big enough tofit a cot, a chemical toilet, and a rebreather with spare oxygen tanks.A while later, after the flare was over, the CMP chips, which has beenimplanted in everyones brain that had come to the moon, was being used againstthem. Krishna, a scientist, found that if he broadcasted over the chipsfrequency, he could make hypnotic suggestions to the people with the chips.Gunther had to find a way to stop this, so he and another scientist, Hiro,

Tuesday, May 28, 2019

A Medley Of Lu Xuns Writings :: Lu Xun Author Writer papers

A Medley Of Lu Xuns WritingsLu Xuns writings are my choice for my presentation. He was an author who also studied medicine and was known for his in-depth thinking.Xun came from a poor in wealth family, but was well-off in intellectual talents. He did not choose to accept the Chinese traditions without critically addressing some aspects of his culture a review in thought. After canvas medicine in Japan, he gave up his profession to write about the apathy of his beau Chinese countrymen. To explore the thinking of his people, we are introduced to his astonishment of an functioning that he watched. He watched this execution with horror while the other onlookers seemed indifferent to the event. This act brought to his attention that he wanted to bring about change to his fellow countrymens approach to life. Writing was his medium. He went on to embrace reformist political views and to share those views with the reader. All of his input was his way of trying to make the intr oduction that he was inhabiting a better place to live. We can bring about change by waking up our community to new ideas.In the story, diary of a Madman, we read how the author is basically attempting to elevate the reader into believing that human beings do not cause to eat, that is do not have to take advantage of their own kind. He spreads the word that the human race has the capability to make choices in determining their intake of food. We read a earnest bit about this belief. The story takes place in the time frame following a famine in chinaware. There were many famines in China throughout history. We have read of different circumstances where people are reduced to eating other humans. There was one instance in new-made times when an airplane crashed on a mountain in South America. Those survivors ate some of the dead to stay alive. While this is uncommon, we humans are, in the provide line, definitively survivors that sort of survival is not the issue in Lu Xun . The famine in China reduced the strong to snag the weak so as to stay alive. The author was not sharing with the reader that he thought this was proper behavior for a human being.

A Medley Of Lu Xuns Writings :: Lu Xun Author Writer papers

A Medley Of Lu Xuns WritingsLu Xuns writings are my choice for my presentation. He was an author who also studied medicine and was known for his in-depth thinking.Xun came from a poor in wealth family, but was rich in intellectual talents. He did not choose to accept the Chinese traditions without critically addressing some aspects of his culture a review in thought. After studying medicine in Japan, he gave up his profession to write about the lethargy of his fellow Chinese countrymen. To explore the thinking of his people, we are introduced to his astonishment of an execution that he watched. He watched this execution with horror while the other onlookers seemed indifferent to the event. This ferment brought to his attention that he wanted to bring about diverge to his fellow countrymens approach to life. Writing was his medium. He went on to embrace reformist political views and to share those views with the reader. All of his input was his way of trying to make the world that he was inhabiting a better place to live. We can bring about change by waking up our community to new ideas.In the story, Diary of a Madman, we read how the author is basically attempting to eleveat the reader into believe that human beings do not have to eat, that is do not have to take advantage of their own kind. He spreads the word that the human race has the capableness to make choices in determining their intake of food. We read a good bit about this belief. The story takes place in the time frame avocation a famine in China. There were many famines in China throughout history. We have read of different circumstances where people are decrease to eating other humans. There was one instance in recent times when an airplane crashed on a mountain in South America. Those survivors ate some of the dead to stay alive. While this is uncommon, we humans are, in the bottom line, definitively survivors that sort of survival is not the issue in Lu Xun. The famine in C hina reduced the strong to snag the weak so as to stay alive. The author was not sharing with the reader that he thought this was proper behavior for a human being.

Monday, May 27, 2019

Acct 542 Audit Proposal

Audit Proposal Audit Proposal Kudler Fine Foods has m either different types of take stock to consider that could be apply for each functional atomic number 18as of AP, AR, inventory management and payroll. This brief has the purpose to distinguish among the types of visits that could be used for each process to recommend the canvass most appropriate for each process to explain how the analyses will be conducted and to identify events that could prevent reliance on auditing through the computer. Types of AuditDue to increasing economic and financial growth, many types of audit stand been incorporated throughout the development process of internal activities. Audits can be performed manually or they can incorporate technology. According to Hunton and Bagranoff (2004), there argon four main types of audit 1) testimony 2) Findings and Recommendations 3) SAS 70 and 4) SAS 94. Each type brings something unique to the table and can be used in different situations. Attestation. The Attestation audit present reports on examinations reviews or agreed-upon procedures.The auditor provides assurance on something for which the client is responsible. Findings and Recommendations. Findings and Recommendations is an audit that summarizes the audit work for each of the systems, which does not include an opinion. It could be considered consulting services. SAS 70 Audit. The SAS 70 is an auditing standard created by the AICPA and has two report types Type I, which the auditor reports an opinion about the operating controls and Type II, that meets the objectives of the Type I additionally includes a detailed test of the effectiveness of the controls.SAS 94 Audit. SAS 94 audit deals with electronic records and have the purpose to guide and extend the auditor responsibilities in consultation to internal controls knowledge as a part of a regular financial audit. Appropriate Audit Recommendations and Steps for each Process Accounts Payable. The appropriate IT audit for acco unts payable (A/P) is the SAS 94 Audit. The steps that are taken for the SAS 94 Audit and ones that Kudler will use is the application software review. The steps are to do a limit, range, validity and completeness check. Accounts Receivable.The appropriate IT audit for accounts receivable (A/R) is also the SAS 94 Audit. This is for the same reasons. Kudler will check different areas to fall upon how to handle different errors as they rebel and to be sure that the system is checking for the errors within a timely manner by using software review. Inventory. The appropriate IT audit for inventory is also SAS 94 audit. SAS 94 audit uses administration review to determine how accurate the inventory is and how accurate the transactions for inventory are. The steps that are taken for this is to identify any areas that may have fraudulent information.According to COSO (2010), Inventory is the most misstated as wane in an IT audit, pg 18. Para 14. Payroll. The appropriate IT audit for payr oll is also SAS 94 audit. SAS 94 audit software review uses the steps to test payroll in the same ways that it will test A/R and A/P. Kudler will have the ability to test payroll, A/R, and A/P in the same audit test and possibly at the same time. Events that could Prevent Reliance on Auditing through the Computer Since we have discussed what types of audits we recommended for each accounting process.We would now like to focus on certain events that can assist Kudlers Fine Foods on the events that could prevent the reliance on auditing through a computer. The events that must happen involve testing the entropy, validate computer programs, review the system software, validate user accounts and access privileges, and embed modules to achieve continuous auditing. Testing the data. The first event that has to happen is gathering data that can be tested and see how the data is processed . In more complex systems the data have to be put through an integrated test facility in order to aud it the operational settings.Data sometimes will go through a parallel simulation which is time consuming but will audit the processes to see if they are functioning according to company policies. corroborate Computer Programs. The Next event deals with using audit techniques to validate new computer programs that upgrade or farm the software by installing the internal controls to protect against unauthorized changes and it will also help develop better company software. This event also liken the new or enhanced program with the old software to see what processes or improved or useless. Review of System Software.The third event very reviews the systems software controls of the operating system and its utility programs that perform the housekeeping. It also reviews the program library controls, monitors storage programs, and accesses control software. The event is do in order reach out sure all the controls are in place and functioning and to stop all controls we approved the do cumentation or by using the software tools. Validate User Accounts and Access Privileges. The fourth event that is validating user accounts and access privileges that will ensure who has access to what data and what account have to be set up to ensure security and accuracy.The auditor needs to verify that the software parameters are there but make sure that the IT staff is using them decently in or for this event to happen. Continuous Auditing. The last event is continuous auditing in which all the data will be audited as it is processed to ensure real time assurance and to provide faster financial reporting that is accurate. This process is done by embedded audit modules which capture the audit data, exclusion reporting that reject data that fall outside the predetermined specifications, transaction logging tag certain transaction so they can be reviewed to see f the controls in place are working, snapshot techniques examine the way special transactions are processed, and continu ous simulation is involved in compendium data and comparing it to data in a database management system to look for discrepancies. These tools are designed to audit controls and procedures when no auditor is present. Conclusion In conclusion we feel that this audit proposal will effectively help the Kudlers Fine Foods organization determine what type of audit to use for each accounting process. The recommendations will help this organization achieve the structural controls needed in order to function in the modern world.We will be rejoiced the help this organization in achieve continuous auditing which will help with getting away from auditing through a computer. By going through the mingled processes of auditing Kudlers Fine Foods will have success and continues to gain market share in its industry. References Bagranoff, N. A. , Simkin, M. G. , & Strand Norman (2008). Core Concepts of Accounting education Systems (10th ed. ). New York NY antic Wiley & Sons, Inc. Galvenston (201 2). How to Create Flowcharts for an Accounting Information System, eHow, Demand Media, Inc. , retrieved online July 8, 2012 from http//www. how. com/how_6827920_create-flowcharts-accounting-information-system. html. Grocery Store POS Software Solutions. (2010). Retrieved online July 8, 2012 from http//comcash. com/grocery. php Hunton, J. A. , Bryant, S. M. , & Bagranoff, N. A. (2004). Core Concepts of Information Technology Auditing. New York, New York Wiley & Sons. OBrien, J. A. , & Marakas, G. M. (2008). Management Information Systems (8th ed. ). Boston, MA McGraw-Hill. COSO. (2010). Fraudulent Financial Reporting. Retrieved from http//www. coso. org/documents/COSOFRAUDSTUDY2010_001. pdf

Sunday, May 26, 2019

Ancient Rome vs Ancient Greece

In Rome, there are trine mixer secernes, arranged according to wealth Patricians, Plebeians, and Slaves. Patricians are the upper class citizens they are very wealthy and highly educated. They make up the majority of the senate and therefore control the laws. Plebeians are the poor, lower-class citizens. They greatly outnumber the Patricians, make up most of the army, and pay most of the taxes. They are not allowed to marry Patricians or make slice In g everywherenment. Slaves are at the bottom of the Roman social order they make up over 25% of Romeos population, and are essential to Its survival.Wealthy citizens often own umpteen slaves, which they use to complete various tasks around the firm. They consisted of prisoners of war, Plebeians whom were In debt, or children born of slaves. Slaves often work on farms, In mills, at shops, doing city construction, or are servants. Roman writer, Seneca, believes that know should treat their slaves well, as a well-treated slave will work better for a good master rather than Just doing enough begrudgingly for someone who mistreats their slaves.Slaves can receive freedom from their masters if they mom up with enough money, or are released upon the masters death. Women are not considered equal to men. Their primary duty is to care for their family. The amount of work that they do is correlate to the amount of wealth they have, with rich women usually having servants to do most of their work. Women from lower class families have to do daily chores on their own, or assisted by daughters. This usually includes washing dishes, sweeping floors, and cooking. Rome is home to some of the finest pieces of art in the world.This includes architecture, paintings, sculptures, and mosaics. The sculpture is the most important piece of artwork, with thousands of sculptures located all over Rome. If youre looking for entertainment, Roman citizens often gather in The Coliseum to see fights between gladiators, slaves, prisoners, an d wild animals. These fights are very violent, and therefore enjoyable. They only end when the unsuccessful person is dead. Chariot racing at The Hippodrome is also very popular in Rome. The Coliseum, The Pantheon, and Circus Maximum, are mongo some of Romeos grandest buildings.Greece The Greek social structure is broken Into three groups citizens, emetics, and slaves. A citizen Is born of Athenian parents, and they are the most powerful group In Greece. After compulsory service In the army, they often became government officials, and took part in Jury service. A emetic Is of foreign birth and has migrated to Athens to trade or practice craft. They must pay taxes and are sometimes compulsory to serve In the army, despite this, they can never achieve the full rights of a excellent. ThisIncludes the ability to own houses, and the ability to speak In court. Slaves were servants and laborers without any efficacious rights. Slaves can be prisoners of war, or bought from slave traders. These social statuses only apply to men, as women adopt their social status from their husband. Women In Greece are not permitted to take part in public life, making it a prime destination for the whole family Greece is the sculpture is our preferred form of artistic expression, as it shows an expression of individuality, and the kayo of the human body.Aphids, Polytheists, and Myron are three of our most prized sculptures. One of the most distinguishable art feature of Greece, are our columns. They are crafted in three different styles doric is the simplest of these three styles. Ionic is thinner and more elegant with a scroll-like design. Corinthian is the rarest but most elaborate column, with many complex designs it is often decorated with acanthus leaves. In Greece, there is no shortage of entertainment. We have invented the theatre, a place in which audiences come from all around to watch comedies or tragic plays.Greece is also home to the Olympic Games, the worlds premier sp ort event. Held in honor of Zeus, athletes from around Greece compete in various events in front of thousands of spectators. There are also many marvelous building in Greece, such as The Parthenon, a temple overlooking Athens. The Erection is a temple north of the Acropolis, dedicated to Athena and Poseidon. The tabernacle of Olympian Zeus is a temple in the center of Athens, with enormous columns. Greece is the premier destination of the World, so why not come by?

Friday, May 24, 2019

Process Of Training and Development Company Essay

The train impact is to provide the means to enable reading. Which should try to guide learning experiences into haughty and beneficial and complement and reinforce them with planned activities for individuals at altogether directs of the company to acquire knowledge more quickly and develop those attitudes and skills that benefit themselves themselves and the company. The readying covers a broadcastmed sequence of events that can be expressed as a day-and-night carry through whose cycle is renewed each time it is repeated. The steps of the training process ar a model of open system whose components are Inputs (Inputs) -. Individuals in training, business resources, information, skills, etc.. Processing or operation -. Individual learning process, training program, etc.. Outputs (Outputs) -. Enabled Personal, organisational usefulness or success, etc.. Feedback (feedback) -. Evaluation of procedures and training results through informal means or systematic research. tr ain Process is a cyclic and continuous process consisting of four stages. 1) Diagnosis inventory of training ineluctably to be met. These takes can be past, present or future. 2) Design development of a training program to meet the wants diagnosed. 3) Implementation implementation and conduct of the training program. 4) Evaluation verification of training results.1. Diagnosis of training needs and training.Means needs assessment process by which it is to coordinate the structuring, development of plans and different programs to hire to establish and strengthen equ aloney the knowledge and skills of the members of a organization, this is done with the sole invention of completing the objectives it has set the organization. At the time of the preparation of a report diagnosing training needs, it is necessary to consider why the person or assemblage that go out train and especially when this training was made. As a main rule a diagnosis of training needs is accomplished when the following cases bechance Problems that occur within the organization. Deviations in productivity. Changes in regards to culture, politics, orders and techniques. Lower or promotion of staff. Changes of tasks or jobs and / or charges.Three. Announcements Press on training and training.4 Designing training plan and trainingThe training is vocational education that fits man for a position or function within an organization. And the training is an educational process of strategic organized and applied systemi inflicty, through which people acquire or develop specific knowledge and skills related to work. The training follows the following objectives Analyze and solve problems break productively in teams Scroll from post to postDevelop a training program or course involves the generation of documents and materials that will be employ in the course for trainers and participants during the course demonstratey in accordance with the contrive. To proceed with the restructuring plan and training programs depends on the ability of the organization to identify training needs. The design of the training should focus on four issues 1) intruccionales Objectives Describe the skills or knowledge to be acquired and the attitudes will change. 2) Provision of trained and motivation Participants essential recognize the need to acquire new knowledge or skills, keeping the desire to learn. 3) Principles of learning are the characteristics of training programs that help employees understand the new material to apply. 4) Characteristics of Instructors Teaching Skills and state to lead. After employees have completed their training programs should evaluate the program to see if the objective was met, seeking to develop skills in people to be more productive, germinal and innovative, they can better contribute to organizational objectives and are increasingly valuable.That is why we are looking to achieve the objectives of a training plan, and among them this Productivity Th e training helps employees to add their efficiency and performance. Quality The plans properly designed and implemented training contribute to raising the quality of the production workforce. When workers are better informed about the duties and responsibilities. health and Safety Mental health and physical safety of an employee are directly related to thetraining efforts of an organization. Proper training can help prevent accidents. taproom of Obsolescence The employee training efforts are needed to keep them updated on come near in their respective fields laborares. Personal Development On a face-to-face level employees benefit from training plans, because they offer a wide range of knowledge, a greater sense of competence, a larger repertoire of skills, which are indicators of personal development. Training is thus an investment for an organization. As the results obtained it benefit not only the employee, but also contributes to the achievement of business objectives. This work allows for recognizing and future requirements, ensuring the company supplying able employees and the development of human resources available where the training plan plays a very important role in the development of human resources of an organization role, as its reform application becomes a means of motivation and encouragement to employees, which ultimately ends up benefiting the organization. May. What is E-Learning?E-learning comes from the words Electronic Learning, which describes the use of technology and multimedia tools in a learning process that leads to educatee retention and assimilation of the electrical capacitys hereof. It is a new form of education and training that takes place through communication networks such as Internet or Intranet. The Internet technology via a Learning Manager Software enables access to structured and organized a personal training plan, no curfew, breaking any physical or geographical barriers that exist. Self-taught or under ac companied by a tutor, the student manages time to devote to train harmonise to their occupations and schedule. The E-learning presents many benefits as1. Removing barriers of time, distance, economic and social, individuals can take control of their own educational life. Two.s Skills and knowledge have to be updated constantly. March. New technologies, along with e-learning, will help companies of all sizes, and countries to adapt to the demands of the new economy. April. Unifying all concepts in electronic versions, the employee can get the information you need when you need it, through a system that tracks the progress of each of the individuals, tailored to their own possibilities.May. Content developers, experts and the community of people looking to learn, are interconnected. 6. Whoever receives education can practice their skills individually or through virtual teams around specific areas of interest. . 7 E-learning delivers superior learning at reduced cost greater access to learning and a method of measuring clear to all participants in the process. 8. In todays culture marching at a rapid pace, organizations that implement e-learning processes will deliver your workforce the ability to turn change into a agonistical advantage.While e-learning has many advantages, it also has its drawbacks. E-learning often encounter resistance from some companies and employees reluctant to use a new learning method that is unfamiliar to them. The student, the company and the trainer The following table lists the advantages and disadvantages of e-learning from the point of view of its three protagonists are listed. For the studentadvantagesDisadvantagesThe student is the protagonist of your e-learning course of computer tools Apprehension, reluctance to use new technologies Interactivity and attractiveness of e-learning content management autonomy by not having a work program tax Flexibility and adaptability to their availability (time, location) Management motivati on and participation in the course of e-learning, concentration effort Training at their own pace, regardless of the other(a) students not direct contact with forming set (unless the training is mixed) Self-evaluation during and at the end of the coursePersonal Tracking progress in the course and balance of results obtained by tracking (tracking) For the companyadvantagesDisadvantagesMassive Training (unlimited number of students) Companies often poorly informed and displayed suspicious as to new technologies relates Savings in indirect costs related to classroom courses (travel, accommodation, etc.). Has no control over the motivation, participation and management of the course students Flexibility and adaptability according to availability ofstudents (time, place) Investment in computer hardware and software Ability to customize and adjust the courses according to pre-defined competencies and educational objectives is often difficult to define the content of e-learning courses to highly specialized materials (check) Less logistical constraints (no need to book a classroom or displace employees or find accommodation, etc.) Control of changes in service training Accurate reporting and analysis of the courses thank to the automated tracking results Materials perennial training and updatable For the traineradvantagesPrerequisites to assess the level of students No direct contact with the student is established (unless the training is mixed) Interactive and benignant training tools for him and the students stop being the wise to become the leader Flexibility and adaptability to availability (time, place) Passing a basically oral communication other scripted Tracking students from the platform (tracking)To succeed in e-learning is needed that the contents are Update -.s A logical feature, but that does not always happen. The degree of obsolescence varies greatly depending on the subject but it is a factor to consider. The teaching sequence Adaptable/adaptado .- or training routes should not be the same for all students, must adapt to the answers and skills of each. Thus a dynamic and interactive learning is achieved, and not boring or frustrating students. Attractive -. The content must call the students attention, find it appealing. It is important to capture that first attention, to make you feel motivated. Chart -. The amount of schoolbook should be as short as possible, and you need to use the potential of technologies like Flash to animate processes, demonstrations, relationships, etc.. Multimedia -.s Important to use multimedia technology, rationally combining text, photos, audio and text with photos, videos and text, etc.. Direct -. The language used in this medium must be as clear and direct as possible, the displayed reading is difficult and therefore we must make an effort of synthesis to the design of an online content. Playful -. Theold saying the rod and spoil has ceased to have effect.The playful aspect, the game is one of the most effective teaching strategies, and this aspect must be encouraged throughout the training material. Must have continuous Prctico/Interactivo.- practices or examples or references to reality situations and continuous interactive exercises. The student must be an active subject, to interact with objects on screen, which is not a mere spectator or listener. Teaching resources. In an online content can use different teaching resources, expository texts, diagrams, animations, illustrations, concept maps, glossary words, footnotes, download files, web links, etc.. Evaluative -. The student needs to know the result achieved, progress in learning, so the test or self-assessed exercises, showing the results and an explanation of Error automatically display are needed. Self Contained. If the hold in of a teacher is stripped-down or liability is vital that the content itself incorporates the means for students to learn the interface and solve the doubts that arise. Ful l -. A content can not cover all aspects of a particular subject. There is a process of choosing what is important, adequate, relevant.6. Coanching What is and Mentoring?Mentoring is the process by which a person with more experience teaches, advises, guidance and assistance in personal and professional development of other investing time, energy and knowledge. It is a process not only applies to new employees but is especially effective for workers that can be hired and promoted in the near future. The mentoring arises because companies need professionals who can deal with change initiative and creativity. It is also important to manage teams, motivate them and make them leaders, since in competitive environment people with leadership skills are essential in business. You need to optimize resources and maximize the talent of the staff. Types Mentorig Situational Mentoring is when the pupil provides a report and mentor comes to her aid, paying attention not to intervene too much. Formal Mentoring in this case previously formulated goals to measure subsequently featured in this type of mentoring 3 figures that are the mentor, mentee and the coordinator, the latter makes the program functions to support and monitor the conceptionobjectives. Informal Mentoring this applies for short periods, where pupils are conducted by the mentor, and makes them share experiences, skills and competencies. Coaching Coaching is the process in which support and guidance to individuals and teams improve and optimize their performance. That brings all the talent of the person is helped to acquire new skills. Remove limitations of the person or group is important in coaching.It is a relationship where the coach assists employees in learning new ways of being and doing, new ways of doing tares necessarily to generate a positive change that improves the productivity of the company. The idea is not to identify and penalize errors or failures, but make others discover their own mistak es. The coach must be based on postulation questions rather than make statements, but it is not only ask questions, but each of these made by the coach has a particular purpose. Tasks based on clear and well-defined goals, even arrive at the specific tasks related to the goals to achieve. Once explained, it is the employee who must take these goals as their own. Coaching is important because it allows employees to adapt to changes effectively and efficiently. Uncover the potential of people, allowing them to achieve the goals that would otherwise be considered unreachable, which also predisposes people for collaboration, teamwork and consensus building. Recognition is a key part in her coachig, meaning take into note and recognize individual contributions and to some extent motivate and reward where it is due. There are 2 types of rewards Social Rewards publication, flexible hours, scholarships, training, etc. Financial Rewards

Thursday, May 23, 2019

How Does Wilfred Owen Describe the Horrors of War in Dulce Et Decorum Est? Essay

The First World War was a time of great loss of life and bloodshed. Wilfred Owen, a soldier fighting with the British Army, wrote the poetry Dulce et Decorum est to describe, possibly to the public, the horrific consequences of taking part and fighting in the war. During the verse, he describes the afterwardsmath of a poison gas attack, and the injuries sustained by a soldier whom had inhaled the deadly substance. Owen uses gruesome imagery to vividly show in verse the horrible death the soldier faces, in the intrenches of France. The poem Dulce et Decorum est is wide regarded as one of the greatest war poems ever written, and is a fine example of an anti-war protest in the form of poetry. The title of the poem is taken from an ode from a Roman philosopher and writer, published many hundreds of years before the poem. These Latin delivery are briefly translated into English as it is sweet and right. The use of Dulce et Decorum est in the title of the poem is essentially a use of sarcasm, using a common phrase in British Army culture at the time, to close to ridicule the idea that it is a wise thing to do to die in battle, for your country.The root verse of the poem opens with the soldiers walking by dint of the landscape of the trench warfare system, in the thick of what would be a raging battle. These two first lines show the conditions the soldiers faced out on the front line, cursing through sludge. After the battle, they turn (their) backs on the haunting flares and begin to slowly walk towards their distant rest, an area where they may recuperate after long periods in the roughshod battle. In this section of the poem, Wilfred Owen describes the soldiers as old beggars under sacks, and hagfishs. Both of these comparisons are presented in the form of separate similes. The effect that this creates on the reader is that of war beingness tiring and exhausting as well as the toll that it takes on the soldiers mental and/or emotional state. This widely -known fact is documented in lines five and septenary men marched asleep, and drunk with fatigue, respectively. These uses of language suggest that sluice though they were constantly stressed and tired, the soldiers fighting were still able to make rational decisions, and could do tasks, even when they were in such a delusional state. This was probably because of the repetitive nature of their job.The last line of verse one describes how the 5.9cal (calibre) Five-Nines were out of range, as the soldiers trudged away from the guns. Owen uses words in verse one which could be described as very ugly in texture. For example, as mentioned earlier, the use of words care beggar and hag dismiss the image of a fit, athletic, healthy soldier that most would expect to be on the battlefield, and replaces it with a strikingly contrasting one, halting the poem as the reader makes light of the awful situation of The Great War. Another word that Wilfred Owen used, and that I have decided to comme nt on, is the word blood-shod. Although not used a good deal nowadays, in this poem it is used to describe the visual state of the soldiers, covered in blood. It seems a dehumanizing image, as they are crushed by the constant strains of battle. The first verse, like the second, is written in sonnet form, however the rhythm loosens towards the end of the first verse as it leads up to an important moment at the blood of the second verse. That important moment is put somewhat sharply to the reader, as it shocks them, with a very clever use of dialogue.The reason I think it is magnificent is because it jumps into the thick of the action, transitioning from the slow tempo of the end of battle (for that day) to the panic and perhaps confusion of a poison-gas attack, all in just four words. repulse confusion can actually be perceived, as the ecstasy of fumbling ensues, with the soldiers obviously struggling to fit the clumsy helmets just in time. This just in time part implies that ever yone is okay, and has successfully put on their gas-mask before the gas started to work its chilling effects. However, one soldier unfortunately fails to apply his mask, as is told as he was yelling out and stumblingfloundring like a man in fire or lime. The horrible sight is witnessed by the narrator, dim, through the fogged panes (of the mask) and thick green light, which is actually the hazy, slightly luminescent fluid that hangs around them, probably chlorine gas. It is described as a green sea in the next line, and so I think that this is a reference to the huge area it would cover, blighting anyone who crossed within the vicinity.The simile which compares the mans actions to one who would be in fire or lime is describing his desperate attempts in vain to help himself. Lime is a substance that would burn human tissue, much like acid. The narrator tells of how he sees the man drowning and then of how he constantly dreams about the wretched being, in all my dreams, before my h elpless sight, he plunges at me, guttering, choking, drowning. The victim would have experienced a sensation likened to that of drowning, as the gas inflames the lungs and takes up the space that clean air would have took up, much like water. The helpless emotional state of the narrator would have been there in all the men, for there was very little thing they could do to heal the sickened man, because of the limited resources and technology of the time. Instead, (the company) flings him into the wagon to be taken and disposed of, effectively, as Owen quipped in another poem, Anthem for Doomed Youth, herded like cattle.It is in this section that Wilfred Owen shows how the man was now experiencing his final moments, as the fair eyes (were writhing) in his face and like a devils sick of sin. The hideous comparisons that follow are sure to live in the holding of anyone actually witnessing the event, and Owen captures them superbly (in literary terms) as he says obscene as cancer, b itter as the cud. This is a very in-your-face image, showing the horrid substances payoff from the soldiers mouth, as his lungs begin to completely disintegrate and he loses control of throat muscles. The descriptions of the soldiers condition are aimed into shocking the reader, many of whom would be the British public, into turning against the war. This is shown as Wilfred addresses my friend, in line 25.This is actually Jessie Pope, who wrote many patriotic poems encouraging young men, much like Owen, to sign up and do their duty. Owen was completely disgusted by the way war was portrayed towards the masses in Popes well-known poem Whos for the venture? and wanted to change the opinions of the public and show them what war was really like, for the common, light infantry foot soldier. He says, my friend, you would not tell with such high zest, nub that Pope wouldnt think the way she did if she knew the true extent of the suffering. To end the poem, Wilfred Owen uses a controver sial and slightly outlandish term, lie. This is especially bizarre as it is criticizing the beliefs of at least 80% of Britons at the time, including the monarch, government and high-ranking officials in the military. To put it in context (literally) the ending goes The old Lie Dulce et Decorum estPro patria mori.This means, in EnglishThe old Lie it is sweet and rightTo die for your country.To conclude, I have a few more comments to make about the effect of the poem on the public. Owen always strongly believed that there was no glory or pride involved in dying at war. People are told they entrust be proud to fight, but this is actually all a propaganda scheme to recruit soldiers. In no better way could he have uttered this than in the ending to Dulce et Decorum est. People would be more touched by this poem, had it have been published at the time, not three years later, after Owens death. The soldiers are presented in general, as pieces of a toy set. They fight for higher ranking p eople, in wars that are not, in Owens beliefs, fought for the benefit of the people. And obviously, it is the low-paid, life-risking foot soldier that is affected most.

Wednesday, May 22, 2019

Sales and Distribution Management

BRAND BUILDING STRETEGY OF AIRTEL A marker is a name or trademark weded with a yield or producer. smears devote pay off increasely important components of culture and the economy, without delay being exposit as cultural accessories and personal philosophies. Brand dodging is a great deal epochs to a greater extent than visual identity. temporary hookup a beautiful logo, catchy color scheme, and clever tagline ar all portions of a home run system, they argon merely supporting elements.Behind Nikes Swoosh and AIRTELs AIRTEL be all the elements of a crack dodging, the activities the companies eng shape upd in to give target buyers a reason to buy their yield or serve well and non a competitors. While the visual identity may elicit a response, it does non cause the responsethe elements of target outline do. Elements of Brand Strategy To build a proponentful leaf blade, companies need to have all the elements of fire blur strategy in place. There are m any(pre nominal) elements of strike out strategy. Brand strategy includes targeting Positioning is an element of post strategy Product or value configuration and pricing Marketing conferences (e. g. , advertising and direct marketing) Media allocation, an important social occasion of brand strategy Customer service is included in brand strategy Whats in a Brand? Some clips its easier to on a lower floorstand what something is by premier understanding what it is not. A brand is not a name. Its not a logo. Its not a product, service or business. Others have described it as a promise, an expectation and, ultimately, an experience that a persona client, patient, guest, visitor, physician, or employeehas with your product or service.Mission, vision, rates, strategic plan, and brand strategy Where do they attach? Most brass instruments brands are inspi sanguine by their mission, vision and values statements. The organizations strategic plan leave alone drive the long-term vision for what the organization will do, and the brand strategy should help the organization define why and how they will accomplish those goals. The real(a) differentiator necks when you discover what do works your brand unique, giving it a market advantage. Consider Nike. The brand is not the swoosh. Thats a logo. The brand is not Just do it. Thats a slogan.Their brand strategywhat makes them phone come up one in sports apparelis an attitude Give the consumer the freedom to on the nose do the sport. So, when the Nike strategic (business) plan called for a diversification strategy into athletic equipment, such(prenominal) as golf balls, the brand strategy guided Nike to understand why that strategy was appropriate and how it had the potential to strengthen the brand AIRTEL Its All About the Brand Bharti Airtelpic Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises.The Bharti Group has a diverse business portfolio and has created global brands in the tel ecommunication sector. Bharti has recently forayed into retail business as Bharti sell Pvt. Ltd. under a MoU with Wal-Mart for the cash & carry business. It has successfully throwed an international venture with EL Rothschild Group to export fresh agri products exclusively to markets in Europe and ground forces and has launched Bharti AXA Life Insurance Company Ltd under a interchangeable venture with AXA, world leader in financial protection and wealth management. Airtel comes to you from Bharti Airtel Limited, Indias largest structured and the inaugural private telecom function provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of engineering and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBUs) smooth service, Airtel Telemedia go & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM applied science across 23 telecom circles while the Airtel Telemedia Services business poke outs broadband & telephone services in 95 cities and has recently launched Indias best Direct-to-Home (DTH) service, Airtel digital TV. The Enterprise services provide end-to-end telecom solutions to collective customers and national & international long distance services to carriers. All these services are provided under the Airtel brand. The Name Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed.A note charged with energy, creativity and a team driven to seize the day with an ambition to become the most globally admired telecom service. Airtel, in just ten years of operations, rose to the pinnacle to achievement and continues to lead. As Indias track telecommunications company Airtel brand has compete the role as a major(ip) catalyst in Indias reforms, contributing to its economic resurgence. Today we touch peoples lives with our Mobile services, Telemedia services, to connecting Indias leading 1000+ corporate. We also connect Indians living in USA, UK and Canada with our call home service. Our Vision & promise By 2010 Airtel will be the intimately admired brand in India Loved by more customers Targeted by top talent Benchmarked by more businesses We at Airtel always think in fresh and innovative ways about the inescapably of our customers and how we call for them to feel.We deliver what we promise and go out of our way to delight the customer with a little bit more The Logo The Airtel logo is a special(prenominal)ly drawn woodmark. It incorporates deuce solid, red rectangular forms whose promise-form creates an open doorway. The title case lettering with its capital A reinforces our leading position. Thered dot cues in our focalization on innovation. Our logo is a reflection of our id entity a confident symbol of a brandthat is always ahead of the rest , always In-touch and on customers side. . The airtel logo is a strong, contemporary and confident symbol for a brand that is always ahed of the rest.The image style it incorporates two solid ,red rectangular forms whose counter form creats an open doorway. Te airtel typo graphical style the title case lettering with its capital A was deliberatiely choose to reinforce the brands leadership position. The red dot on the letter form I cues airtels way on innovation. the words express yourself are very much part of the brand identity. The airtels color palette the lettering is grey so that the pure black of airtel is visually on harmed The Slogan Nigahhein nigahon ko milakar to dekho, Naye logo se rista bana kar to dekho With this the focus have shifted to vibrating the innermost core of a viewers heart.The ad is made up of five snippets, to each one(prenominal) one displaying the importance of reaching out the others. In this Ad, there is the range of situations/relationships covered, from two little girls in the first one to an aged couple in the next one to the young lovers and then to student-teacher pair. better(p) part about the AD is that it never shows anyone using a cell phone This is definitely one of the best Ads of recent times. It certainly makes you believe in the line- Aasman simat jaayega tumhara aaghosh mein, chahat ki baahen phalli kart ho dekho. AIRTELSs Branding Strategy Brand Architecture Bharti is working on a complex three-layered stigmatization architecture to Create specific brands for each service, Build sub-brands within each of these services and Use Bharti as the mother brand providing the group its corporate identity as well as define its goal to become a national builder of telecoms infrastructure. This is also called umbrella branding by Airtel Also the brand airyel follows co- branding in which it is being laced up with nokia, google and also i-phone 3g to cater the need of its increasing customers efficientely. nokia, pic google pic i-phone-pic Integrated Telecom Company 1. Wireless Services a. 2G/3G b. Rural Market 2. Telemedia Services a. Fixed Line b. Broadband c. DTH 3. Enterprise Services Carrier Corporate 4. Passive Infrastructure Bharti Infratel Indus Tower AIRTEL (Cellular Operations) BHARTI TOUCHTEL (Basic ServiceOperations) INDIA ONE (National Long Distance) AirTel The flagship brand for cellular operations all across the country. Touchtel The brand earmarked for basic service operations. India One The brand for national long distance (NLD) telephony Though the monetary values of creating up lead storyt brands are heavy but the group expects to create distinct independent brands toAddress different customers and profiles. SEGMENTATION- On the bais of gepography divided Indian market in telecom circles subdivided states into menage A,B and C TARGETING- Earlier elite class above age group of 25 years Cor porate people ad bsiness man Again targeted youth by introducing YOUTOPIA plan Targeted women and senior citizens by introducing postpaid plans POSITIONING- we position airtel as a aspirational and life style brand , in way that trivalised the price in the mind of the consumer . it was pitched not merely as a mobile service , but as something that gave him a badge value. By Henmant sachdev. CMO power to keep in touch year 1995-98 Signififannyce-The tag line power to keep in touch used in the brand promise was designed to make the user feel in control powerful positioned premium category aimed at elite ckass of society perception of aspirational and ife style brand.REASON FOR CHANGE- today cellular service operators could drop their prces ad target wise customer elements . as the category developed with pricess going down sharply , airtel bean talk to wider spectrum of potential users. this gives he birth to the current tag line Bharti is working on a complex three-layered br anding architecture to Create specific brands for each service, Build sub-brands within each of these services and Use Bharti as the mother brand providing the group its corporate identity as well as shaping its goal to become a national builder of telecoms infrastructure REPOSITIONING-(TOUCH TOMORROW) YEAR1999-2001 SIGNIFICANCE Airtel started talking to reinvigorated segments by positively positioning and establishing itself as a brand that improved the quality of life. -New look and feel of the brand tagline indicated the core values of the brand i. e. leadership, performance and dynamism. REASON FOR CHANGE -Airtel started to look from a regional take aim to plan India position -rediffusion DY, which is the ad agency that took charge of revamping Airtels brand image thought. To become an Indian leader, Airtel inevitably to change in its tagline. march on REPOSITIONING-LIVE EVERY MOMENT YEAR2002-2003 SIGNIFICANCE -This was the first time A R Rehman had agreed to work for any brand, anywhere in the world. The music from the commercial became the most downloaded ringtone it the history of telecommunications. Tagline denots that each and every person in India live every moment(emotions, feelings etc. ) of the life with Airtel. REASONS FOR CHANGE -Rediffusion DY, which is the ad agency that took charge of revamping Airtels brand image again changed the tagline to give better tagline to Airtel which catches some emotional appeal. FURTHER REPOSITIONING-EXPRESS YOURSELF Year2003-2008 SIGNIFICANCE -Express yourself was successfully launched taking the ownership of the entire space of communication and strengthening the emotional bond Airtel enjoys with its customers. -The masterminds behind the express yourself campaign are the joint vice-presidentsMr. Prasant Godbole and Zarwan Patel. Airtel is a market leader in the cellular intercommunicate and they wanted to very fresh and contemporary imagination to build a brand image which their customers could identi fy. BRAND AMBASSADORS OF AIRTEL SHAHRUKH KHANpic SACHIN TENDULKARpic A R REHMANpic SAIF AND KAREENA-pic VIDYA BALAN AND MADHAVAN picpic To understand the brand strategy, lets first look at the brand building exercise associated with AirTel a brand that had to be repositioned recently to address new needs in the market. When the brand was launched seven years ago, cellular telephony wasnt a mass market by any means.For the average consumer, owning a cellular phone was expensive as tariff rates (at Rs 8 a minute) as well as instrument prices were steep sometimes as much as buying a second-hand car. Bharti could have addressed the customer by rationally explaining to him the economic advantage of using a mobile phone. But Sachdev says that such a strategy would not have worked for the simple reason that the value from using the phone at the time was not commensurate with the cost. Instead of the value- trace model, we obdurate to address the sensory benefit it gave to the customer a s the main selling tack. The idea was to become a badge value brand, he explains.So the AirTel leadership series campaign was launched showing successful men with their laptops and in their deluxe cars using the mobile phone. In simple terms, it meant Airtel was positione aspirational brand that was meant for leaders, for customers who stood out in a crowd. Did it work? Repeated surveys following the launch showed that there were three core benefits that were clearly associated with the brand leadership, dynamism and performance. These were valuable qualities, but they solitary(prenominal) took AirTel far abounding to establish its presence in the market. As tariffs started dropping, it became necessary for AirTel to appeal to a wider audience.And the unlike brand-tracking exercises showed that despite all these good things, there was no emotional prop to the brand it was perceived as cold, distant and efficient. Sachdev and his team realized that in a business in which custom er relationships were the core this could be a major weakness. The reason? With tariffs identical to competitor Reliance Infocomm. and roughly the same level of service and schemes, it had this instant become important for Bharti to humanize AirTel and use that relationship as a major differentiation. The brand had become something like Lufthansa cold and efficient. What they needed was to become Singapore Airlines, efficient but also human. A change in tack was important because this was a time when the cellular market was changing.The leadership series was okay when you were wooing the creme de la creme of society. Once you reached them you had to expand the market so there was need to address to new customers. By that time, Bharti was already the leading cellular subscriber in Delhi with a base of 3. 77 lakh (it outright has 1. 2 million customers). And with tariffs becoming more affordable as cell companies started cutting prices it was time to expand the market. How could Bharti leverage this leadership position down the value chain? Surveys showed that the concept of leadership in the customers minds was also changing.Leadership did not mean directing subordinates to execute launchs but to work along with a team to achieve common objectives it was, again, a relationship game that needed to be reflected in the AirTel brand. Also, a survey showed that 50 per cent of the new customers choose a mobile phone brand mostly through word-of-mouth endorsements from friends, family or colleagues. Thus, existing customers were an important tool for market magnification and Bharti now focused on building closer relationships with them. That is precisely what the brand tried to achieve through its new positioning under the AirTel Touch Tomorrow brand campaign. This fixed of campaigns portrayed mobile users surrounded by caring family members.Says Sachdev The new campaign and positioning was designed to highlight the relationship angle and make the brand softe r and more sensitive. As it looks to expand its cellular services nationwide to eight new circles apart from the seven in which it already operates Bharti is now realizing that there are new compulsions to rework the AirTel brand, and a new exercise is being launched to this effect. Right now, the company is unwilling to discuss the new positioning in detail. But broadly, the focus is on positioning AirTel as a power brand with numerous regional sub-brands reflecting customer needs in various parts of the country.If AirTel is becoming more humane and more sensitive as a brand, Bharti has also understood that one common brand for all cellular operations might not always work in urban markets that are now getting increasingly saturated. To bring in new customers, the company decided that it needed to segment the market. One such experiment, launched last year, is Youtopia, a brand aimed at the youth in the 14 to 19 age bracket and for those who are young at heart. With its earlier p ositioning, AirTel was perceived as a brand for the well-heeled older customer there was nothing for younger people. With Youtopia, AirTel hoped to reverse that. In order to deliver the concept, AirTel tined rock bottom tariff rates (25 paise for 30 seconds) at night to Youtopia customers a time when they make the maximum number of calls.It also set up merchandising exercises around the scheme like a special portal for young people to buy things or bid for goods. The company is now looking at religious offering other services at affordable prices to this segment which include music downloads on the mobile and bundling SMS rates with blueprint calls to make it cheaper for young people to use. The other experiment that Bharti has worked on is to go in for product segmentation through the Tango brand name. The brand was created to offer mobile users Internet-interface services or what is known as WAP (Wireless Application Protocol). The idea was to bring Internet and mobile in per fect harmony. The name was chosen from the best-selling(predicate) movie title It Takes Two To Tango basically, you need the two services to tango to offer customers a new choice, says Sachdev. This, however, had less to do with the branding exercise as with inefficiency of service (accusingly slow download speeds) and the limited utility of WAP services. Subsequently, the ads were withdrawn, but the company re-iterated that the branding exercise could be revived because Tango will be the brand to offer GPRS services or permanent Internet connectivity on the mobile phone which AirTel is expected to launch soon. The antic Perhaps the more ambitious experiment has been with Magic the pre-paid card.The idea was to make the brand affordable, accessible and, most importantly, feasible as a means of expanding the market even faster. figure I Magic was aimed at bringing in infrequent users of a mobile phone into the market and assure him that he would have to pay solo if he made a call. Such a customer used the phone sparingly mostly for emergencies and was not willing to pick up a normal mobile connection with its relatively high rentals (pre-paid cards do not include rental charges). To achieve its objectives Bharti did three things. .One, the product was made useable at prices ranging from Rs 300 to Rs 3,000 with no strings attached and was simple to operate. Two, the product was made accessible and distributed through small stores, telephone booths and even kirana shops so that the offering was well within arms reach Third, to make the product more approachable to the customer, the company came with vernacular ad campaigns like Magic Daalo Se hullo which appealed to local sensibilities. This apart, the company roped in Karisma Kapoor and Shah Rukh Khan for a major ad campaign all across Delhi, a ruse that saw the number of subscribers go up from 5. 47 lakh to 12 lakh today, overtaking Essars branded pre-paid card Speed, which was launched much ahead of Magic. The company is now re-working its Magic strategy even further. Earlier, the branding strategy was aimed at roping in only interested customers that is, customers who were already inclined to opt for mobile services.But now, with basic service providers having been allowed limited mobility at far cheaper rates, mobile service providers could find themselves under threat again. That is why the new exercise is aimed at co-opting non-adopters. While the exact strategy is under wraps, insiders say the new branding strategy would be aimed at offering them value which they had not perceived would be available from using a pre-paid card. PHASE II Bharti used AirTel Magic to build a strong value proposition and accelerate market expansion through Indias first national pre-paid card TV brand campaign ? First time ever in India any pre-paid card brand goes on TV A gang of the submit genre exposed through the TV medium designed to connect with the masses of India ? Youth based roma nce driven strategy chopine makes the value proposition of AirTel Magic Mumkin Hai come alive ? All elements user imagery, context, tone & language created to connect the category to the lives of the siemens B & SEC C segment the middle class non-mobile user. ? AirTel Magic positions itself on the platform of being excellent for emergency situations increasing productivity as a part of everyday life. ? Sharukh Khan makes everything in life viable while romancing pretty Kareena Kapoor with AirTel Magic, Indias leading pre-paid mobile card.AirTel today unveiled its strategy for market expansion with the launch of its new AirTel Magic pre-paid card brand campaign Magic hai to Mumkin hai. The strategy is targeted at the non-user segment defined as young adults, 15-30 years of age in the s B & C segment is aimed at accelerating market expansion. The value proposition is centered around a persons longing to make all his / her trances, ambitions & aspirations instantly possible. The new campaign for AirTel Magic is all about empowering millions of Indians to be on top of their lives. The brand is positioned to be relevant to the mass-market who want to make all their dreams, hopes & dispositions come alive instantly. (At just Rs. 00/- per month AirTel Magic is so easy to buy. ) Improving productivity, letting you befriend the world and opening up new horizons. It gives you the freedom to control your life in a way never possible before. Indeed, anything that you think is possible is possible with AirTel Magic. The new brand slogan Magic hai to Mumkin hai has been oddly created to capture this effectively. This strategy is designed to help us talk to this segment directly in the tone, manner & language of the masses. The Mumkin hai value proposition will help us expand the market and gain a higher percentage of market shares in the routine.The brand ambassadors Shahrukh Khan and Kareena Kapoor embody this can do or Mumkin Hai spirit (infact that is the re ason they were selected as brand ambassadors). Sharukh rose from a TV actor to become Indias top film star and national heartthrob. Kareenas success is due to her attitude, talent, hard work and the sheer ability to make a mark in such a short time. Both these stars have said Mumkin hai and made it happen for themselves. The genre of this new strategy & campaign is Hindi cinema led. This genre connects millions across India. The spirit of romance, dancing the Indian cinema, well known to most as Bollywood, holds millions of Indians together as one.The new TV campaign of AirTel Magic crafted in the Hindi film idiom, magnifies the empowering optimism of Mumkin Hai, in the endearing situation of a boy-girl romance. Where Sharukh Khan, sets his eyes on Kareena Kapoor and wins her love with the help of AirTel Magic. (Poignantly conveying that special feeling we all get when a dream is made possible and a victory of the heart is won). The strategy & new brand campaign is targeted at the l arge untapped base of intending mobile customers from Sec A, B & C. The estimated addressable market of such customers in the next two years is around 25 million in AirTels 16 states. The new strategy aims at correcting the perception that the mobile category is useful mainly for business or work related scenarios.The new strategy, brand positioning & brand slogan is an outcome of an extensive nationwide research and is an integral part of AirTel Magics new multi-media campaign. The campaign has been created by Percept Advertising. PHASE-III Bharti used AirTel Magic to build a strong value proposition and accelerate market expansion through Indias first national pre-paid card TV brand campaign First time ever in India any pre-paid card brand gives such freedom to recharge any value A combination of the film genre exposed through the TV medium designed to connect with the masses of India Youth based romance driven strategy platform makes the value proposition of AirTel Magic A isi azaadi aur kahan? come alive Sharukh Khan makes everything in life possible AirTel today unveiled its strategy for market expansion with the launch of its new AirTel Magic pre-paid card brand campaign Magic hai to Mumkin hai. . The value proposition is centered around a persons desire to make all his / her dreams, ambitions & aspirations instantly possible. The new campaign for AirTel Magic is all about empowering millions of Indians to be on top of their lives. The brand is positioned to be relevant to the mass-market who want to make all their dreams, hopes & desires come alive instantly . At a amount of your choice you can recharge your account with available validity time .Improving productivity, letting you befriend the world and opening up new horizons. It gives you the freedom to control your life in a way never possible before. Indeed, anything that you think is possible is possible with AirTel Magic. The new brand slogan Aisi azadi aur kahanhas been specially created to capture this effectively. Other Brand Building Initiatives to create loyalty- The main idea is to stay ahead of competition for at least six months. Working on the above game plan Bharti is constantly coming up with newer product offerings for the customers. The focus, of course, is to offer better quality of service. To make the service simpler for customers using roaming facilities, Airtel has devised common numbers for subscribers across the country for services like customer care, food services and cinema amongst others. It will also launch a unified post-horseing system across circles so, customers moving from one place to another do not have to close and then again open new accounts at another place. To assist customer care personnel to deal with subscriber queries, a storehouse of 40,000 frequently asked questions and their answers have been stored on the computers. Bharti expects that most of its new customers (one estimate is that it would be 60 to 70 per cent of the total new subscriber base) would come from the pre-paid card segment.So, they must be given value-added products and services which competitors dont provide. Bharti, for the first time for a cellular operator, has decided to offer roaming services even to its pre-paid customers, but the facility would be limited to the region in which they buy the card. To ensure that customers dont migrate to other competing services (which is known as churn and ranges from 10 to 15 per cent of the customer base every month), the company is also working on a loyalty program. This will offer subscribers tangible cash benefits depending upon their usage of the phone. The loyalty program will not be only for a badge value, it will provide real benefits to customers. The idea is to create an Airtel community. Another draw area which Bharti is concentrating its attention upon is a new roaming service launched in Delhi under which calls of a roaming subscriber who is visiting the city will be routed directly to his mobile instead of traveling via his home network. The company also offers multi-media messaging systems under which customers having a specialized phone with a in- built camera can take pictures and e-mail it to friends or store it in the phone. The cost per picture is between Rs 5 to Rs 7. Bharti is also aware that it has to make owning a ready-to-use cellular service much easier than it is today. A key area is to increase the number of activation centers. Earlier Bharti had 250 Airtel Connect stores which were exclusive outlets (for its services) and about 250 Airtel Points which were kiosks in larger shops. Now activation can be done by all of them, and not only by Connect outlets, all within 15 to 20 minutes. In comparison, the competition takes two to four hours. Pre- paid cards are really catching up with the mobile phone users and it is actually component part the market to increase. First, they are easier to obtain and convenient to use.Unlike post- paid, one need not pay security deposits for picking up a pre- paid card. It is often available even with paanwalas. As befits a fast-moving consumer service, the game is now moving beyond price to expanding distribution reach and servicing a well-spread-out clientele with technology and strategic alliances. Bharti is focusing on two factors to make pre-paid cards more attractive. Keeping the entry cost low for consumers and making recharging more convenience. Bharti is in the process of launching a new system in alliance with Mumbai-based company Venture Infotech which will enable a pre-paid card user to renew his subscription by just swiping a card.The system will not only save users the hassle of going out and buying a card every time it expires but also enable mobile companies to reduce the cost of printing and distributing cards. Bharti Televentures has tied up with Waiter on wheels, a company delivering food at home, to reach its Magic pre-paid cards to subscribers doorsteps. The company is also joining hands with local grocery shops which will enable users to recharge their cards by just making a phone call to the shop. Apart from improving the convenience of recharging, mobile operators are beefing up their distribution channels.The company is constantly innovating to enhance the value proposition for its pre-paid service. They are leveraging technology to expand their distribution network and deliver round-the-clock recharge options to its MOTS (Mobile On the Spot) subscribers. Bharti Cellular has also launched a special service, CareTouch, for high-value, corporate customers, providing them with instant, single-point access for any assistance they require. Customers can dial 777 and enjoy a slew of services, which includes easier payment of bills, service on priority basis, and value-added services without any additional paper work.Bharti Cellular is offering a range of services without going through an interactive voice recorder ensuring that they sav e time. Dedicated CareTouch executives are expected to assist customers with any service on priority basis. Besides the regular proactive reminder calls for bill payment, customers can also call CareTouch for bill payments at free of cost. AirTel presented MTV Inbox the first on-air SMS based interactive music dedication show exclusively for AirTel and AirTel Magic customers. Highly interactive VJ based show with real time feedback mechanism. Both brands joined hands to target the high growth youth segment. BRAND RECALL- for brand recall airtel used so many promotional strategies as celebraty endorsement ? also goes for promotional activites like hoardings, billboards,sponser many events ? along with this amny corporate social activity being carried out by airtel ? signature tune as given by A. R Rehman being the most successful tool of Airtel in creating brand recall Bhartis View on its Branding strategy- First, brand building efforts in todays context have to be seen in a more hol istic manner. Delivering value on a preserve basis is perhaps the most potent key to build a brand that lasts. Unflinching orientation to customer needs is the second key success factor.Customers (be it for industrial products or consumer goods and services) across the world are more informed and, at the same time, becoming more individualistic in their needs and far more demanding with the passage of time. Pro-active tracking of shifts in consumer behavior, anticipating redefined or emerging customer needs, and then reacting in real- time are essential to attract and obey customer loyalty a key element of creating brand equity in the present situation. Customizing the product (and communication of its benefit) to meet the specific needs of various consumer/customer sub-segments is the third element in creating brand appreciation.As far as allocation of time and financial resources are concerned, too many companies erroneously allocate a disproportionate amount on mere advertisi ng and promotion. This is not to say that advertising and promotion are less relevant. On the contrary, with more choices and higher media clutter, businesses need to budget for an increasingly higher spend on their brand promotion but this has to be undertaken in tandem with enterprise-wide reengineering of the business doctrine and core design, production, and delivery operations for the product itself. The positive spin to this argument is that by first addressing the fundamentals, the enterprise itself becomes more competitive.This can be the beginning of a virtuous cycle wherein brand equity continues to increase as the enterprise sustains delivery of an appropriate product or service at an ever increasing value. It is, however, crucial to note that in the years to come, not only will the cost of building a regional or a national (or an international) brand will continue to rise but also the time taken to do so will be longer and will need sustained and focused efforts. Brand v alue- The brand Airtel is our most valuable asset after our people. We have built it with a lot of passion, says Bharti Airtel CEO and Joint Managing handler Manoj Kohli. Airtel is all about trust, innovation and ownership bundled with an emotional connection. I can think of very few brands in the whole world which straddle so many categories and talk to so many different economic groups. Tata, Reliance Anil Dhirubhai Ambani Group and Airtel have been identified as the top three most valuable brands in India by 4PsBusinessand Marketing magazine in its annual ranking released here Friday. And according to icmr survey Airtel is regarded as the second trusted and cute service provided brand after LIC. Brand personality AIRTEL- Airtel Leadership, power feelings? Airtel has a branding strategy that focuses on the emotions and lifestyle of consumers.The Airtels brand personality is about lifestyle innovation passion hopes, dreams and aspirations and power-to-the-people through techno logy. The Airtel brand personality is it is also customer centric and a elite class product and most trusty on the basis of is good network service and customer centric approach and shows its leadership be it in network, innovations, offerings or services In a service industry like telecom, people live a brand 24X7. Its all about experience and for Airtel brand=customer experience, says Rajan Mittal, joint managing director, Bharti Tele-Ventures Ltd. Thats now, but when mobile telephony began in India a decade ago, the brand was all about aspiration. Thats understandable a handset cost about Rs 45,000 the price of a second-hand Fiat and call charges hovered around Rs 16 a minute. Naturally, the personality of the brand airtel is ike elite class and innovative product/service provider Used by professionals successful entrepreneurs. Leader We positioned Airtel as an aspirational and lifestyle brand, in a way that trivialised the price in the mind of the co nsumer. It was pitched not merely as a mobile service, but as something that gave him a badge value, recalls Hemant Sachdev, chief marketing officer (mobility) and director, Bharti Tele-Ventures. The way to the future, though, seems to be through product innovations such as easy charge (recharging prepaid connection through SMS), hello tunes, the Blackberry option, stock tickers and M-cheques (mobile credit cards). BRAND ASSOSIATION- The Airtel brand positioned it as a customer centric and a elite class product and most reliable on the basis of is good network service and customer centric approach and shows its leadership be it in network, innovations, offerings or services Airtel associates it self with the customers both on functional and emotional values.. these can be jotted down as follows elite class and innovative product/service provider it shows the personality of a leader reliable network and customized service innovative product leading the market t rusted and beneficialBRAND loyalty- Bharti airtel Offers so manY programs to create brand loyalty which is the basic success of airtel .. some schemes such as Bharati Airtel offers two points on every Rs 100 on the members monthly billing or recharge. The company is also considering bringing credit cards, loans and liabilities services under this program. PRE-PAID users of Airtel can look forward to some free talk time each time they recharge their card.The company is going to launch a new customer loyalty programme across the country for the pre-paid customers called Recharge Reward. This loyalty programme, which is supposed to be the first of its kind for pre-paid users, would be based on the number as well as the value of recharges the customers opt for. Speaking toBusiness Line, Mr Ramesh K. Narain, Chief Officer Sales & Marketing, Bharti Mobinet Ltd, said the company for the first time is specially focusing on the pre-paid segment. We are looking at pre-paid as a recruitment category and through this loyalty programme we hope to not only increase our customer-base but also in the long run convert them into post-paid users. Conclusion

Tuesday, May 21, 2019

Analysis of Mc Donald’s Operations

Mac Donas Case Study McDonalds Is one of the best-known brands worldwide and Its core business being basically fast-food it specializes in burgers (Big Mac) and fries. plot of ground other restaurants stick to their conventional menu will rarely innovate, McDonalds on the other hand has been able to adapt to the local demand in a global environment by catering their menu to the local taste. This continuous product innovation & improvement based on detailed market look into has helped keeping the brand ahead of Its competitors and contributed to further erect the existing reputation f the brand.In order to have this competitive edge. McDonalds has taken some key measures to bring in a few along the years, namely Aggressive market research to continuously adapt to the changing needs and tastes of its customer, for e. G. Seeking more food form and gradually shifting towards healthier eating. Value added services to adapt to peoples busy lives with great focus on convenience. More c hoice and better pricing scheme to ensure excellent value for money for e. G. Extra value meals and combination of menus Process standardization and attention to details to ensure product quality In each and both outlets.Mac Donas business model has been built on a specific target population (working people, teenagers), I. E. Those in need for fast and inexpensive menu. nowadays with consumers becoming more health focus, Mac Donas asset could be turned into liability as Mac Donas would be the last based on low-calorie-low-cholesterol menu. outline of Mac Donas Operations By Ayatollah-Shaffer McDonalds is one of the best-known brands worldwide and its core business being basically fast-food it specializes in burgers (Big Mac) and fries.While other ahead of its competitors and contributed to further enhance the existing reputation of the brand. In order to have this competitive edge, McDonalds has taken some key ensure product quality in each and every outlets. A number of key dec isions and food items to respond quickly to the fluctuating demands.

Monday, May 20, 2019

Netflix Business Plan Essay

Founded in 1997, Netflix is the worlds leading Internet subscription redevelopment for enjoying motion pictures and TV shows. Globally, the political party has over 23 zillion drift members. Netflix is in the Video Entertainment Industry. Some of the some(prenominal) cyclosis devices include the Xbox 360, Wii, PS3, iPad, and iPod, to name a few. In all, thither are more than 700 devices that are available for blow from Netflix. Corporate Headquarters is located on 100 Winchester Circle, Los Gatos, CA 95032.The company has over 900 employees at the corporate headquarters. Netflix, Inc. trades under the NFLX symbol on the Nasdaq stock ex stir. Netflixs vision for the future is to become the best global diversion distri moreoverion service, license entertainment content around the world, create markets that are accessible to ikon makers, and help content creators around the world to find a global audience. Management Team Netflix aged management team includes eight central players.reed instrument Hastings the Co-Founder and CEO, Neil Hunt the old geezer Product Officer, David Hyman the world abundant Counsel, Jessie Becker the Interim Chief Marketing Officer, patty McCord the Chief Talent Officer, Ted Sarandos the Chief Content Officer, David Wells the Chief Financial Officer, and Jonathan Friedland the Chief Communications Officer. Most of Netflixs management team share many authoritys. Reed Hastings, along with being the CEO of the company, he is excessively a member of the board of directors of Microsoft and of Facebook.Reed is also an active educational philanthropist and served as President of the California State Board of Education from 2000 to 2004. He received a BA from Bowdoin College in 1983 and an MSCS in Artificial Intelligence from Stanford University in 1988. Neil Hunt leads the harvest-feast team, which designs, builds, and optimizes the Netflix experience. Neil holds a Doctorate in Computer Science from the University of Aberdee n, U. K. and a Bachelors degree from the University of Durham, U. K.Patty McCord and her team harbours the unique culture at Netflix, hire new talent, and keep the organization lean and malleable despite its growth. David Wells currently took over the position of Chief Financial Officer after he spent seven years at Netflix in a variety of strategic planning and synopsis roles. He earned his Masters degree from the University of Chicagos Booth School of line of demarcation and Harris School of Public Policy and a Bachelors degree in Accounting and finance from the University of Virginia.Each member has a specific role that helps the company to continue to grow and the help the general organization to succeed. The Business Netflix has revolutionized the way people watch TV shows and movies. Online streaming in the Video entertainment persistence is rapidly growing and in order for Netflix to sustain competitive vantage Netflix continuously tries to remediate what they sire t o offer. The core strategy at Netflix is to grow their streaming business domestically and globally as Mail-in DVD dies down. How the company achieves the strategic plan is setting a goal that is correlated with their strategy.The goal of Netflix is to maintain guests satisfaction while staying in the scope of the business parameters. Netflix tries to achieve its goal by continuously improving the node experience, cerebrateing on expanding their content, enhancing their user interface and extending erupt streaming service to even more Internet-connected devices. Being in the scope of business parameters to Netflix is to consolidate net income and operating constituent contribution profit target. There are two main critical success factors that Netflix has achieved. The first is pi one(a)ering online streaming since 2007.Netflix was really the first company to successfully introduce online streaming to the telly sedulousness, which has transitioned the square entire video ent ertainment industry. The second critical success factor is Netflix team of experts being able to enhance customer experience by offering customized recommendations based on what the consumer has watched. With critical success factors comes past achievements. Some of the study past achievements that Netflix has noted is the successful launch of the company going IPO in 2002. The initial reality offering of 5,500,000 shares at $15. 00 per share on the Nasdaq.Secondly, not only was it a critical success but a major achievement to the company. In 2007 Netflix introduces streaming, which allowed members to instantly watch TV shows movies on their personal computers and since that m Netflix has been the leading company in doing so. However, with achievement comes a challenge the company has go about. The major challenge that Netflix has faced is the company rebranding attempt. Back in July 2011 Netflix announced that Netflix was dividing their services to two separate brands. The onlin e streaming was going to reside Netflix and the Mail-in DVD was called Quixter.This would in turn increase members subscription. After the initial launch many customer where dissatisfied of Netflix choice and ultimately subscribers cancelled their subscription. As a result. Netflix is having a hard cadence gaining those customers back as well as gaining new subscribers. Anformer(a) challenge that Netflix has is establishing an transnational presents. Back in 2010 Netflix initiated its international segment by starting to the north of United States, in Canada. Then in 2011 Netflix launched in Latin American and the Caribbean. At this point Netflix had a huge contribution margin loss of 103. million dollars. Then in the beginning of 2012 Netflix launched in the UK and Ireland, with even more of a contribution loss. Netflix is commissioning on two major aspects of the business the first is to try to gain the subscribers hey have confused and to bring in new one by heavily marketin g what the business has to offer. The second focus is that Netflix has also realized that they have not established a strong international presence and as a result the company has frozen future international launches until the given goal that was set out is achieved.Upon analyzing Netflix in the Online streaming industry there are many strengths that Netflix has. One is that Netflix revolutionized the industry by Differentiation. It is key to this industry being able to distinguish the company from its competitors. Secondly, Netflix is known for their recommendation system. This is more of their Niche strategy. They adage that now companies were doing this and from their research and development team they found that there was a market for this. However there are prevalent weaknesses that Netflix has such as Customer loyalty, Market Vulnerability and relying heavily on one person set of skills.There are many competitions and many of Netflix customers are also customers at other onlin e streaming websites. Secondly Netflix has not been around as long as Blockbuster and does not have the brand recognition that Blockbuster has. The online streaming industry has market vulnerability. The online streaming industry is rapidly changing, and Netflix whole depends on the partnerships and licensing they form. If contracts are not renewed that could adversely affect the business. Secondly, there are tons of competitors in the industry and Netflix may not be able to hold their subscribers.Netflix to maintain a competitive advantage Netflix must continue to build and maintain brand identity, increase customer loyalty by sustaining customer satisfaction. Product and Services The product that Netflix offers is a one month trial membership. The perks of having a Netflix subscription is there is no annual fee a year and you do not have to subscribe to it for one a whole year. It is a month-to-month subscription there is no cancellation fees. Initially Netflix had list of antit hetical subscription offers, currently when you sign up Netflix offers one main subscription offer that is 7. 9 a month for unlimited streaming of movies and TV shows indeed for an additional $7. 99 per month you can add the DVD by mail feature. Netflix is distributed two different ways online streaming and Mail-in DVD. The online streaming is via internet, smart devices, tablets or gaming consoles such as internet TVs, iPad, Android, PS3, Wii, and the Xbox 360. Currently, Netflix can be streamed from more than 700 devices. Industry Analysis The market value of the Video entertainment industry is at about 53 billion dollars and the competition is intense.The industry is rapidly changing due to the exponential function growth of online streaming. The technical advances is a corporate to the exponential growth The technological advancements provides internet access about anywhere, the video process gets faster it seems like every couple month. With all the technical advances the onl ine streaming business is more accessible and convenient to consumers. The size of the industry is rather large. it is about $56 billion dollars. This has a promising forecast for more profit.As you can see there is a lot of potency growth in the Video Entertainment industry. The Video Entertainment industry as a whole is in the early stages of the Mature Stage however the online streaming sub-component is in the growth stage of the lifecycle and gibe to the Netflix financial statement the Barriers to entry is rather low. Competitors can launch a new business in the industry at a relatively low cost. The government regulations on the video entertainment industry are rather relaxed so that there are major risk involved such as Piracy and cyber security.Piracy is a major issue in this industry and although it is still a braggart(a) problem. The United States has shut down one of the biggest piracy website Megavideo. Which arguably has cost copyright owners 500 million dollars in lo st revenue Cyber security is an issue because the internet can be a indefensible place and as the technology gets more advanced the hackers get smarter. Cyber security remains an issue that U. S government is trying to minimize. Lastly, If the government were to heavily regulate the industry then copyright laws can change adversely affecting the industry.For example, Netflix like many business in the industry rely on the copyright, licensing and partnerships that they catch if the U. S copyright laws changed then this can adversely affect the industry. The first sale doctrine provides individuals who knowingly purchase a copyrighted work from the copyright holder receives the right to sell, displays, or otherwise attached of that particular copy, notwithstanding the interest of the copyright owner. The first sale doctrine plays a vital role in the United States copyright law.So the morale of the story is the government needs to find a happy medium where the industry is being a l ittle more regulated than it is now to clip piracy and cyber insecurity however, still allows business to obtain copyrights. Other factors that affect the industry or globalisation and the political and social factors. Globalization has affected this industry. Many of the pirated movies that are available come from China and India. Secondly, for international segment the Political and Economic factors differs from United States. Failure to manage any of the risk associated with those factors could harm the general business.Market Analysis We have determined that the industry is divided into two types of customers the picky customers and the widget customers. The picky customers are the ones who are looking for a specific movie or genre and are instinctive to wait a few days to get what they want. They also enjoy a rich movie watching experience and are unwilling to substitute for a different movie. The picky customer tends to be the older generation due to the time spent on cho osing a movie. On the other hand, the convenience customers are those who want immediate access to a wide range of movies.They also want to be able to watch movies on multiple platforms such as on their phone, PS3, or their iPad. Since they use a lot online streaming to most of their movie watching, they are willing to substitute if the video they want is not available. The convenience customer is more tech-savvy which tends to be the younger generation. The trends that have been happening in the industry focus mainly on three aspects, convenience, cost and selection. Consumers want to be able to have a wide range of videos to choose from which are easy to obtain, at a low cost.